“A Passion Project from the Ground Up” – Full Brand Creation for a Brazilian Café in Northern Ireland
Brief:
Build a brand from scratch for a new café opening in Northern Ireland—starting with nothing but the couple’s story and a dream.
Build a brand from scratch for a new café opening in Northern Ireland—starting with nothing but the couple’s story and a dream.
Challenge:
As a completely new business in a new country, the brand needed to feel welcoming, authentic, and unique. It had to reflect the owners' Brazilian roots while resonating with the local Northern Irish community.
As a completely new business in a new country, the brand needed to feel welcoming, authentic, and unique. It had to reflect the owners' Brazilian roots while resonating with the local Northern Irish community.
Concept:
Celebrate heritage through design. The brand identity was inspired by Brazilian warmth and hospitality, infused with a modern aesthetic to feel fresh and approachable.
Celebrate heritage through design. The brand identity was inspired by Brazilian warmth and hospitality, infused with a modern aesthetic to feel fresh and approachable.
My Role:
I had full creative control over the project, which included:
I had full creative control over the project, which included:
Naming the brand
Designing the logo and visual identity
Creating signage and print materials
Consulting on brand tone and presence
Result:
A cohesive, emotionally resonant brand that the couple felt truly represented them—and one that has already started to build community around their café. This was also my first professional project in the UK, making it especially meaningful.
A cohesive, emotionally resonant brand that the couple felt truly represented them—and one that has already started to build community around their café. This was also my first professional project in the UK, making it especially meaningful.
Takeaway:
Creative freedom is powerful—but even more so when it’s grounded in someone’s real story. This project reminded me why I love branding: it’s about connection.
Creative freedom is powerful—but even more so when it’s grounded in someone’s real story. This project reminded me why I love branding: it’s about connection.
