Project: “A Letter from the Future” – Pre-Sales Campaign for Vittorio Commercial Development
Client: Vittorio – Commercial Real Estate, Caxias do Sul, RS – Brazil
Award: Silver Winner – Direct Marketing & CRM, Prêmio Colunistas RS
Award: Silver Winner – Direct Marketing & CRM, Prêmio Colunistas RS
Brief:
Launch a high-impact pre-sales campaign for Vittorio, a new premium commercial development in Caxias do Sul, targeting investors and business professionals.
The Challenge:
Generate strong interest and conversions before the official launch—with a limited budget and in a competitive market for commercial properties.
The Idea:
To create a truly memorable and personal experience, we developed a direct marketing campaign that spoke to investors on an emotional and aspirational level.
Each selected potential investor received a customised kit, delivered directly to them. The kit included:
A personalised business card
A branded pen
A name badge
And most importantly: a handwritten-style letter—sent from the future.
The letter was written as if it were from the recipient’s future self, describing their successful business thriving in a new office at Vittorio. It emphasised how important that decision to invest had been, and how it changed the trajectory of their professional life.
My Role:
Concept development and creative direction of the campaign
Copywriting of the future-themed letter
Personalisation strategy for each kit
Oversight of production, packaging, and delivery
Coordination with regional press and media placements
Results:
80% of units sold during the pre-sales phase—an exceptional result for a campaign prior to public launch
Strong emotional impact on recipients, leading to word-of-mouth buzz among the business community
Supportive media strategy with advertisements in local newspapers and specialist magazines
Campaign awarded Silver in Direct Marketing & CRM at Prêmio Colunistas RS, one of the leading advertising awards in southern Brazil
Takeaway:
By making the investor the protagonist of their own story—and showing them a vision of their future success—we created more than a campaign. We created a personal investment narrative, turning imagination into motivation.
